IANONI at the Philippine Lifestyle Sourcing Expo 2026: Booth 1307

The doors at SMX Convention Center Manila opened this morning, and our booth still smells like fresh printed banners. Booth 1307. Three days. We came with paddles, rackets, a rack of apparel, and a bucket of prizes that my teammate swore would be enough. I have my doubts. Come find out.

We're at the Philippine Lifestyle Sourcing Expo 2026 from October 8 to 10, right alongside the Philippine Apparel and Textile Show and the Asia International E-Commerce Expo. Three shows, one hall, and a crowd that ranges from mall retailers to e-commerce sellers to club owners. If you're anywhere near Manila this week, stop by. Try a paddle. That part costs nothing and takes two minutes.

What's waiting at booth 1307

Everything on our display wall can be picked up. That was a rule we set after our last show, where we watched too many visitors hover behind the glass and walk away. People don't buy what they haven't held.

The pickleball wall has the STRAK V1 front and center, the same paddle our sponsored pro Lingwei Kong used to win mixed doubles at the 2026 PPA Asia Ho Chi Minh Open. Power and Control versions, both on a T700 raw carbon face over a 16mm honeycomb core. The PRO 3.0 and PRO 4.0 sit next to it, both USA Pickleball Approved, with entry-level models below for shops that sell to first-timers.

And then the part I didn't expect people to gravitate toward: the apparel. We hung a simple line of quick-dry tees, polos, skorts, and caps, mostly so the booth wouldn't look empty. By ten this morning, three separate visitors had asked whether they could carry the clothing line on its own. Yes. That conversation is exactly why we're here.

Why the Philippines, why now

Pickleball in Manila is not a niche anymore. Two visitors today told me about courts that opened in their area this year alone, and one guy showed me a video of a session in Quezon City with what looked like fifty people. Padel is earlier here, no question. Most people who stopped by had seen it on Instagram and never touched a racket. That gap between scrolling and playing is exactly the opportunity, and it takes gear on the ground to close it.

The sourcing angle matters too. This show sits next to the textile and e-commerce expos on purpose. A retailer who wants to add sports gear to their shelves, an online seller looking for a category with room to grow, a club that needs nets and balls and a wall of demo paddles, all of them walk the same aisles. The Philippine Lifestyle Sourcing Expo 2026 is where those conversations get easier, because everyone here came to find something to build with.

We take that seriously. IANONI ships to over 40 countries, works with more than 50 distributors, and runs local warehouses in the US and Europe. Tournaments are part of the picture as well, from the IANONI Cup Pickleball Tour in Guangzhou to the APEX Padel League. But shows like this one are where we figure out what a market actually needs, which is rarely what we guessed from a spreadsheet.

Three reasons to come by

The official list, straight from our own poster:

·Try the latest products. Padel and pickleball, both playable at the booth. The STRAK V1 demo stock is there for exactly one purpose: swing it before you judge it.

·Prizes, every day. We brought small stuff for stopping by and better stuff for the daily raffle. Day one taught me that the articulated pickleball keychain is the hero. One kid traded his lunch break wait time for one. I respect the negotiation.

·Meet the team. No forms, no gatekeeping. If you want to talk distribution for the Philippines, a co-branded colorway for your shop, or what a club actually needs in its first year, someone at booth 1307 will pull up a stool and talk it through.

The honest part

We underestimated the apparel. Again. We planned the booth around rackets because rackets are what we're known for, and then the clothing rack pulled half the traffic. Noted for next time.

The other thing I'll admit: a few visitors mixed up padel and pickleball, which is fair, because the names give you nothing. We kept a paddle and a racket side by side on the counter and gave the thirty-second version. If you've ever been confused by the two, come get the same explanation in person. It takes less time than reading about it.

The details

Walk-ins are fine all three days. If you'd rather lock in a time slot, email us and we'll put you on the calendar. The show runs at the SMX Convention Center Manila, and for visitor registration and hall hours, check the official show website before you head over.

FAQ

Where exactly is the IANONI booth?

Booth 1307 at SMX Convention Center Manila, in the Philippine Lifestyle Sourcing Expo 2026 hall. Ask at the information desk if the numbering confuses you; it confuses everyone on the first morning.

Can I actually try the paddles and rackets at the booth?

Yes. Handling the gear is the whole point of the booth. Demo stock of the STRAK V1 and the VECTOR-X is out for anyone who wants to feel the difference between a power shape and a control shape.

I run a small shop. Can I carry IANONI products?

Talk to us at the booth or by email. Depending on your market and volumes, that could be a standard distribution setup or something more custom, like a co-branded colorway on an existing product platform.

Do you sell the apparel separately from the rackets?

Yes. The quick-dry tees, polos, skorts, and caps can be carried as their own line. It came up so often at our booth today that we expect it to be a recurring conversation this week.

I can't make it to Manila. What now?

Everything on display lives at www.ianoni.com. Write to michelle@ianoni.com and mention this article, and we'll connect you with the right person for the Philippine market.

Before you go

One favor to ask, whether you're a buyer with a purchase order or a student who wandered in from the e-commerce expo: pick up a paddle before you leave the hall. Product pages tell you what a thing is. Your hands tell you whether your customers will come back for a second one.

Booth 1307. Three days. See you here.